Techno Source's Award-winning Printies™ Design Studio, an affordable, hi-tech at-home arts and crafts line, hits store shelves just in time for the holiday season
Kids can dDesign six one-of-a-kind stuffed toys for under $20 using special fabric sheets, their home computers and inkjet printers
Printies™ Design Studio Tops Hot Holiday Toy Lists; Named One of FunFare Magazine's “Hot Dozen,” TimetoPlayMag.com's “Most Wanted 16” and The Toy Insider's “Hot 20”
New York — October 1, 2009 — Families searching for the perfect gift this holiday season won't have to break the bank to make the children in their lives smile. Thanks to toy innovator Techno Source, shoppers have an affordable craft option that offers tremendous play value: Printies Design Studio.
Printies™ Design Studio kits and refill packs are affordable at-home activity kits that allow children to take their online design creations offline like never before. Using their home computers, inkjet printers and special patent-pending Printies™ fabric sheets, children can bring their online designs to life as soft collectible stuffed toys. It's simple: use the Printies online design studio, print on both sides of Printies fabric sheets with any inkjet printer, tear along the perforated shape and pop out the Printies design, stuff it and put it on display. For under $20, kids can make six one-of-a-kind stuffed toys.
“When given the choice, we've found that parents will almost always choose a play option that allows their kids to express themselves and create something over any other,” says Eric Levin, president, Techno Source. “We are excited to be offering a new play option that not only encourages creativity, but also is thoroughly fresh and modern. Printies Design Studio allows kids to turn their computers and printers, technology already found in the home, into toy factories.”
Printies Design Studio has recently been named one of Dr. Toy's “Best Picks New Products 2009,” and it also has been selected as one of FunFare magazines's “Hot Dozen,” TimetoPlayMag.com's “Most Wanted 16” and The Toy Insider's “Hot 20” holiday toys of 2009.
“What child wouldn't want to have the power to design their own toy and then watch it come to life exactly as they imagined it?” asks Levin. “First, at MyPrinties.com, kids have access to powerful design tools that are simple to use and completely kid-friendly. Then, thanks to our specially designed Printies fabric sheets, kids can print their creation right onto pre-sewn fabric templates that are ready to be stuffed. There is no cutting, no sewing, no gluing, and most importantly, no mess! The end result is a stuffed toy that looks amazing and is created 100% by the child.”
Children can design, print and stuff their own Printies toys in three easy steps:
1. Design Online -Download the online design studio at MyPrinties.com to bring any one-of-a-kind vision of a Printies to life.
2. Print on Fabric Sheets - Feed the special Printies fabric sheets into any inkjet printer to print the custom Printies design. Once the first side is complete, feed the Printies fabric sheet through a second time to print the design on the back side. The magic Printies fabric sheets work just like paper in any ink jet printer and do not use any more ink than a traditional print out.
3. Stuff and Show Off! - Tear along the perforated shape and pop out the printed, pre-sewn creation, and use the included stuffing and stuffing tool to make it soft. Place it in any of the enclosed colorful pairs of shoes to seal it shut and put it on display.
“Printies is an affordable, innovative, craft activity that will offer children hours of creative play and entertainment,” adds Ginny McCormick, interactive director, Techno Source. “Truly, no two Printies stuffed toys will ever be the same. Kids may start with the same Printies fabric sheet , but using the online design studio and their imagination, each child's design is truly personal. As a mom of three, I know how important it is for children to express their creativity in a way that gives them their own unique identity.”
The design studio at MyPrinties.com offers kids an online experience that is simple, intuitive and entertaining. MyPrinties.com has thousands of professional art assets and design tools like coloring, painting, and resizing effects. There, children can start with a blank canvas or select from quick start templates that allow them to modify professional designs. Kids can customize everything and can even add photos and other scanned images for truly limitless customization.
The Printies line makes its debut with three themed activity kits: Printies™ Pet Design Studio, Printies™ Ocean Design Studio, and Printies™ Jungle Design Studio. Each Printies Design Studio kit retails for just $19.99 and includes everything needed to make six complete Printies using a home computer and inkjet printer. Refill packs, which offer more of the original templates for the child, retail for $9.99 and are available for each of the themed Printies Design Studio kits. Refill packs require the corresponding Printies Design Studio kit, which is sold separately.
Printies Design Studio kits and refill packs are appropriate for children ages 6 and up and are available for purchase now at BJ's Wholesale Club, Target, Toys “R” Us, and Walgreens stores nationwide and online at Amazon.com, Target.com, and Toysrus.com. For additional information, videos and more visit www.myprinties.com.
About Techno Source
One of the fastest growing companies in the toy business, Techno Source is a privately held toy company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality toys and games featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Smiley Central®, Printies™, Disney®, Clickables™, Rubik's®, Bee® & Bicycle® (U.S. Playing Card Company), Intellivision™, Sesame Workshop®, Phase 10® (Fundex), Are You Smarter Than a 5th Grader?™ (Mark Burnett Productions), Guess What I Am!™, Ouaps™, X vs. Y, and Electronic Touch-Screen Sudoku™. For more information, visit www.technosourceusa.com.
Contacts
Linda Krebs / Melissa Torra
for Techno Source
G.S. Schwartz & Co.
(212) 725-4500 ext. 327/ 329
lkrebs@schwartz.com / mtorra@schwartz.com
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