Award-Winning Clickables™ Fairy Collection featuring Disney Fairies™ arrive at retailers nationwide

Magical jewelry and toys connect fun in Disney Fairies Pixie Hollow Virtual World with offline play and real-world friends

October 28, 2008 — Techno Source announced today its launch along with Disney Consumer Products of the award-winning Clickables™ Fairy Collection featuring Disney Fairies™ at retailers nationwide. Among the hottest toys this holiday season, the Clickables Fairy Collection offers girls continuous Internet-connected play at an affordable price. Recently named one of Parents magazine’s "Best Toys of 2008," TimeToPlayMag.com’s "16 Most Wanted," The Toy Insider’s "Hot 20 Toys," and Toy Wishes’ "Hot Dozen," the Clickables Fairy Collection is a new innovative line of magical jewelry and toys that interacts with Disney’s latest virtual world Disney Fairies Pixie Hollow (PixieHollow.com).  Powered by patent-pending Clickables™ technology, the toys allow girls to connect their offline play with real-world friends in PixieHollow.com in amazing new ways for continuous play.  The Clickables Fairy Collection featuring Disney Fairies™ is now available at major retailers nationwide, including JCPenney, Target, Toys"R"Us and Wal-Mart and online at Amazon.com and DisneyShopping.com. An affordable option this holiday season, the toys range in price from $29.99 all the way down to $5.99. They are appropriate for children ages 7 and up.

"Girls invest a lot of time and creativity in their virtual avatars and online worlds, but the fun usually ends when mom and dad say it’s time to shut down the computer," says Ginny McCormick, interactive director, Techno Source.  "Now, with the Clickables Fairy Collection, girls can share their Disney Fairies experience away from the computer with friends and continue doing the things they love to do in Pixie Hollow—socializing, playing games, and collecting.  The fun never has to end with a Clickables toy!"

More than seven and a half million Disney Fairies avatars have been created in Pixie Hollow, where players leave their own world and set off on unforgettable journeys where they are able to experience the wonder and magic of Tinker Bell’s world.  Fans create their own virtual Fairy and help bring about the change of seasons through meeting friends, playing games and collecting items in nature. The anticipation for Disney Fairies fans continues to build as Disney’s new film, Tinker Bell, releases on Blu-ray™ Hi-Def and Disney DVD today.  Girls are now able to extend the fun and whimsy of the Disney Fairies experience through PixieHollow.com and the magical assortment of Clickables Fairy Collection items.

The Clickables Fairy Collection, which includes a jewelry box and necklace, friendship bracelets, an electronic handheld game, charm bracelets and charms, work together in many different ways to unlock special content for girls in the Disney Fairies Pixie Hollow virtual world.  By simply touching together the Y-shaped Clickables sensors found in all of the Clickables Fairy toys, girls are able to transfer and store information.  They can become "Fairy friends" online by "clicking" their friendship bracelets offline with their real-world friends; unlock special virtual clothing, accessories and décor for their Fairy through 31 collectible Clickables charms; and they can even earn special Tink Points on their electronic handheld game to redeem special butterfly friends that fly with their Fairy in Pixie Hollow.

Girls are encouraged to share the Clickables magic with their friends.  A charm’s content can be unlocked an infinite number of times in Pixie Hollow and shared with friends’ Fairies by touching the charm to the Clickables sensor on their friendship bracelets or jewelry boxes.  A girl can even gift Tink Points to friends by touching the Clickables sensor on her electronic handheld game to their jewelry boxes or friendship bracelets – they too can have butterfly friends in Pixie Hollow.  Girls can also earn special Clickables Badges for their Fairies online by collecting charm content and making lots of Fairy friends with their friendship bracelets.

McCormick adds, "The Clickables Fairy Collection offers parents an affordable and safe option this holiday season.  Through the Clickables Fairy Friendship Bracelet, girls can make friendships offline and bring them online.  Their new Clickables Fairy friends they communicate with in PixieHollow.com are their classmates, teammates and cousins—girls they play with in the real world. This gives parents an added sense of comfort about who their daughters are playing with in online worlds."

Clickables Fairy Collection items connect seamlessly to the Disney Fairies Pixie Hollow virtual world with the help of an intuitive, user-friendly Clickables application.  Girls download the application one time from PixieHollow.com and it works with all of their Clickables toys.  When they connect their toys to their PC using the enclosed USB cords, the application will automatically recognize whichever Clickables product is connected and offer the girl a series of options depending on what has been stored on her toy—a Fairy friendship, a charm or even Tink Points.

System requirements include: Windows Vista/XP/2000 operating system; 800 MHz processor (1.4 GHz recommended); 256 MB RAM (512 MB recommended); 100 MB free hard disk space; USB port; keyboard and mouse; and a 350K broadband Internet connection with browser.

Clickables Fairy Collections Product Descriptions

Clickables™ Fairy Charms Starter Set includes a magical jewelry box, a charm necklace and three special charms powered by Clickables technology.  When a girl touches a charm to the Clickables center of her jewelry box, Pixie Dust sparkles and music plays.  Each charm unlocks a unique Fairy gift in the Disney Fairies Pixie Hollow virtual world (PixieHollow.com), including special clothing, accessories and décor.  Then they simply connect the Clickables Jewelry box to the computer using the enclosed USB cord to transfer stored charms or Tink Points to their online Fairy world.  Clickables jewelry can also be stored in this working box where it will be protected by the magic of Disney Fairies.  SRP: $29.99.

Clickables™ Fairy Friendship Bracelet brings girls and Disney Fairies together with the mere touch of a bracelet. A girl can select her Fairy avatar, a special message and a gift, and then save it onto her Clickables Fairy Friendship Bracelet to share offline with friends.  When a girl touches her bracelet to her friend’s, her band will glow to confirm that a Fairy Friendship has been made.  Just like the girls, their online Fairies can be friends too.  The next time they connect their bracelets to the computer using the enclosed USB cord, they will be able to confirm their friendship and easily find each other in the Disney Fairies Pixie Hollow virtual world (PixieHollow.com).  Girls can also unlock Clickables Fairy Charms by touching a charm to the Clickables Fairy Friendship Bracelet or share Tink Points by touching the Clickables Fairy Game to the Clickables Fairy Friendship Bracelet.  SRP: $19.99.

Clickables™ Fairy Gameis a handheld electronic LCD game with five action-packed games. Girls can play as their favorite Disney Fairies characters Tinker Bell, Fawn, Iridessa, Silvermist or Rosetta any time, anywhere. Points earned during the offline games are turned into special Tink Points online. Girls can redeem Tink Points for butterfly friends that fly with their Fairy online in Pixie Hollow.  Girls can also print out and display their individual Fairy in the portrait cover of the LCD using the "Print Fairy Picture" feature. SRP: $19.99.

Clickables™ Fairy Charm Bracelet features a customizable charm bracelet and three themed charms for girls to create their own Fairy style.  Powered by Clickables technology, each charm unlocks an unique, special item in the Disney Fairies Pixie Hollow virtual world (PixieHollow.com).  Girls can share these items with each other by simply touching a charm to a friend’s Clickables Fairy Jewelry Box or Clickables Fairy Friendship Bracelet.  Then both girls can have the charm’s gift in Pixie Hollow and receive special online rewards by collecting them all.  SRP: $9.99.

Clickables™ Fairy Charms are also sold separately in accessory packs.  Each pack contains three charms themed around a Disney Fairies character.  To unlock special clothing, accessories or décor online in Disney Fairies Pixie Hollow virtual world (PixieHollow.com), girls touch the charm to the Clickables Fairy Jewelry Box or Clickables Fairy Friendship Bracelet. When a girl purchases or collects from friends all 31 Clickables Fairy Charms, her Fairy will receive a special reward online.  SRP: $5.99.
© Disney 2008.  All rights reserved.  All brands and product names mentioned are trademarks or registered trademarks of their respective companies. Clickables TM is a trademark owned by and used under license from SmallGiant Technology Inc.  Patents Pending.  © Techno Source.

About Techno Source

One of the fastest growing companies in the toy business, Techno Source is a privately held toy company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality electronic toys and games featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Disney®, Clickables™, Rubik’s®, NASCAR, Bee® & Bicycle® (U.S. Playing Card Company), Intellivision™, Activision®, Sesame Workshop®, Crayola™, Phase 10® (Fundex), Are You Smarter Than a 5th Grader?™ (Mark Burnett Productions), Guess What I Am!™,  X vs. Y, and Electronic Touch-Screen Sudoku™.  For more information, visit www.technosourceusa.com.

Contact:

Kelly O’Shea/ Linda Krebs

G.S. Schwartz & Co.

(212) 725-4500

koshea@schwartz.com or lkrebs@schwartz.com