Techno Source Breaks New Ground in Girls Electronics and Tabletop Games

An Electronic Genie-in-a-Bottle and Several Electronic Tabletop Games for the Entire FamilyAmong ItemsBeing Showcased at the February American International Toy Fair in New York City, Booth #3055

New York, NY — January, 2008 — Techno Source will once again put a charge in the electronic game and toy market at the American International Toy Fair (February 17 – 20, 2008 in New York City) with the unveiling of Miss Genie™, an interactive experience for girls.  The company will also introduce fun and exciting tabletops, including X vs. Y, an electronic battle of the sexes game for adults; Are You Smarter Than A 5th Grader? Tabletop Game, based on the top-rated TV game show; and Guess What I Am! ™, which mixes the fun of a role play game with a classic guessing game. In addition, Techno Source will be showing an assortment of electronic handheld games. All items are expected to be in store for fall 2008.

"This is going to be an exciting year for us at Techno Source," says Eric Levin, Executive Vice President of Techno Source. "For years, we have wanted to create an electronic game that truly taps into the natural play patterns of young girls—Miss Genie does just that. What girl wouldn't want her very own Genie in a bottle? Additionally, we will debut several new tabletop games that take the traditional family game to the next level by adding immersive electronics."

2008 Product Highlights:

Girls Electronics

Miss Genie™ is an interactive, personal confidant and advisor who lives in a colorful, magical bottle. With animated facial expressions and a supportive voice, Miss Genie comes to life on an LCD screen and has the answers to all of a young girl's questions. Built-in speech recognition technology enables her to understand and respond to a girl's commands. Girls can even talk to Miss Genie about their favorite topics, take quizzes, get personalized fortunes, play match maker, and wake up to a talking alarm every day. A personalized friend for every girl, she provides endless hours of fun and builds self-esteem and confidence. And the cool genie-in-a-bottle design is perfect room décor for tween girls.  Ages 6+, $29.99

Tabletop Games

X vs. Y, a challenging, electronic tabletop game, pits men against women and asks the ultimate question….Who knows more about the opposite sex? Play with two teams of one or more players, men versus women, and answer gender-based questions to earn points and win the game. X vs. Y is the first adult board game that talks back to you, with built in male and female game show hosts who guide you through the game and aren't afraid to take sides. Outrageous questions focus on topics like marriage, work, lifestyle and dating. The game features a built-in card scanner, music and sound effects as well as hundreds of question cards.  Adults (18+), $29.99

Are You Smarter Than A 5th Grader? Tabletop Game is an electronic tabletopbased on the top-rated TV game show, Are You Smarter Than A 5th Grader? Just like the TV show, the object is to answer 11 questions in a row, from 1st through 5th grade school subjects, in order to win one million dollars. The clever tabletop game is shaped like a chalkboard and features a wireless remote that resembles an eraser. The remote allows players to "beam" in their answers, use the cheat features, or drop out—just like real TV show contestants. This exciting family-fun tabletop game, ideal for 1 to 4 players, also features music and sound effects from the show and 13 school subjects with more than 2,500 questions. Ages 8+, $29.99

Guess What I Am! ™is a tabletop game that puts a hilarious new twist on a classic guessing game. Place your face through the space of the mystery card, transform into one of 30 silly characters, and let the guessing begin. Roll the die to ask yes or no questions like "Do I play sports?" or "Do I have fur?" to narrow down the list of possible characters. Keep track on the tally pad and cross off the characters to figure out who you are. First player to guess correctly wins. It features four games in one and is simple enough for kids to play alone or with their friends. Ages 3+, $15.99

Electronic Handheld Games

Phase 10 is an electronic version of the best-selling, rummy-like card game. It allows players to take on 1 to 3 computer-controlled opponents. It also features sleek, portable housing, illuminated touch screen with adjustable contrast, adjustable volume and 2 gameplay modes. Play the Classic game mode and be the first to complete all 10 phases, or select Quick play mode when you're short on time and choose the number of phases you want to play. Now your favorite card game goes with you anywhere, anytime. Ages 8+, $19.99

Are You Smarter Than A 5th Grader? Handheld Game – Pop Quiz Edition, the single-player electronic Pop Quiz Edition of the hit TV show, Are You Smarter Than A 5th Grader?, is designed for quick, on-the-go gameplay. Now you can find out if you are smarter than a 5th grader in under 10 minutes! Players must correctly answer 11 questions in a row to win one million dollars, but this time there are no classmates to help. So one wrong answer ends the game.Its pocket-sized pencil shape design with built-in key clip allows players to take the Pop Quiz Edition with them anywhere.The game featuresfive subjects with 500 questions.Ages8+, $9.99

For more information about the complete line of Techno Source handheld and TV interactive games, electronic toys, games and learning aids, please visit www.technosourceusa.com.

About Techno Source

One of the fastest growing companies in the toy business, Techno Source is a privately held toy company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality electronic toys, games and learning aids featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Rubik's®, Intellivision™, Bee® & Bicycle® (U.S. Playing Card Company), Activision, Warner Bros. Consumer Products (Scooby-Doo™, Batman Begins™, Teen Titans™, The Batman™), Marvel, NASCAR, Sesame Workshop®, Crayola™, Are You Smarter Than A 5th Grader™ (Mark Burnett Productions), and Electronic Touch-Screen Sudoku™.

Contacts:

Meghan Callaghan / Linda Krebs

G.S. Schwartz & Co.

(212) 725-4500