Sudoku touch-screen electronic game from Techno Source named Nominee in Game of the Year category for the Toy of the Year awards

New York, NY –December 16, 2005 – Techno Source, a worldwide leader in electronic toys and games, announced today that its Sudoku touch-screen handheld game has been chosen by the Toy Industry Association (TIA) as a finalist in the game of the year category for the 2006 Toy Of the Year Awards (T.O.TY.).  Winners will be announced at the sixth annual T.O.T.Y Awards, to be held February 11, 2006 at the Marriott Marquis in New York City.

“T.O.T.Y – the Industry’s version of the Oscar’s – gives toy manufacturers the recognition they deserve for producing best selling product,” said Tom Conley, president of the Toy Industry Association in New York City.  “In addition to honoring the year’s finest in children’s entertainment, T.O.T.Y Awards acknowledge outstanding individuals, companies, and team achievements.  All of the winners, and the nominees, are truly the best of the best,” Mr.Conley added.

Sudoku is the addictive daily logic puzzle which currently appears in more then half of the leading newspapers across the nation including USA Today, The New York Post and the Los Angeles Times.  Techno Source’s Sudoku game offers a training mode for beginners (which even provides hints when a player needs help), four difficulty levels, a touch-screen panel and well over 100,000 different puzzles.  The game is available in major retail outlets worldwide for less than $20. 

“We are very excited that our Sudoku game has been named a finalist,” said Eric Levin, EVP of Techno Source.  “TIA members, like the rest of the country, have recognized the fact that our electronic touch-screen Sudoku is THE “must have” Sudoku product.  Given the impressive competition in this segment, we would be truly honored should our product be named Game of the Year.”

About Techno Source

One of the fastest growing companies in the toy business, Techno Source is a privately held, toy company based in Hong Kong and New York. The company is committed to delivering high-quality electronic toys, games and learning aids featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Intellivision™, Bee™/Maverick™/Bicycle™ (U.S. Playing Cards™), Reader Rabbit™ (The Learning Company™), Shrek2™ (Dreamworks SKG™), Coleco®, Warner Bros. Consumer Products (Scooby Doo™, Batman Begins™, Teen Titans™, The Batman™), Marvel, NASCAR, Sesame Workshop and Crayola™.