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November 12, 2004 – In just over a year since they made their debut, sales of "Plug N Play" video games - self-contained game controllers that plug into the audio/video slots of any TV - have become this holiday's must have, exceeded the expectations of at least two major makers of "Plug N Play" games.

"It's a simple, all-in-one, self-contained system at an affordable price point," says Eric Levin, executive vice president of Techno Source, makers of the "Intellivision 25" and "Crayola Plug N Play" games.

Rival Jakks TV Games - maker of retro-styled controllers featuring Atari 2600 games and versions of arcade hits like "Ms. Pacman" - credit their success in part to expanding their market.

"Our games are available at Bed Bath & Beyond and Linens 'n Things," Jakks TV Games director of marketing Anson Sowby says. "We're available outside of the video game aisle of the toy story and moms and grandmothers are picking these up."

Success also breeds competition. Look for Techno Source and Jakks TV Games, as well as "Plug N Play" games from Majesco ("Frogger") and Radica (EA Big's SSX snowboard simulator) to top many a holiday gift wishlists this year.